As a member of the Fur Free Alliance, an international coalition of 40 animal protection organisations that represent millions of supporters worldwide, we are prompting Prada to become the latest leading brand to join the fur-free fashion movement. The start of the Fashion Week season in New York, when all eyes are set on the major fashion houses, would be the ideal time for Prada to make such a commitment. Competitors like Gucci, Versace, Armani, Michael Kors, Donna Karan and HUGO BOSS have already set the trend by accepting a forward-thinking attitude towards the use of fur in luxury fashion.
Animal fur not en vogue anymore
The majority of consumers want nothing to do with the fur trade, and other major fashion brands have already announced policies renouncing the use of real fur. Countries like Norway, the Netherlands and Belgium are distancing themselves from animal cruelty by banning fur farming. Additionally, major cities from San Francisco to São Paulo have banned the sale of fur and Los Angeles and the United Kingdom, which banned fur farming in 2000, are now looking to ban fur sales as well.
The horrific implications of the fur farming industry
On fur farms, wild animals spend their entire lives in wire mesh cages, deprived of the ability to engage in natural behaviours—only to be killed cruelly. In the wild, animals are held in traps for days without food or water until trappers come to retrieve them, often gnawing off their own limbs first in a desperate attempt to escape.
Fur production is also environmentally devastating. Fur factory farms and tanneries are extremely harmful to our soil and waterways—pumping waste and toxic chemicals into the surrounding environment. The traps responsible for killing wild animals often maim and kill non-target animals, including endangered species and even family pets. All told, the fur industry is an environmental nightmare.
New York Fashion Week
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Milan Fashion Week
Sept. 24 - Oct 2
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