Good-natured, patient and trusting, sheep are sociable herd animals. They have a natural lifespan of up to 20 years and studies reveled they are able to recognise the faces of at least 50 other individual sheep. Across the planet, sheep are kept for their wool, an indispensable product in the fashion world. The wool of white sheep is preferred, this is the origin of the idiom 'black sheep', whose wool is less valued by industry.
Wool is one of the clothing industry's favourite products. But many consumers are unaware of the vast animal suffering behind wool production. Sheep are held in cruel conditions, are exposed to painful surgery and are transported for weeks over long distances.
