Flock of sheep

Brand Letter of Intent

Textiles brands are moving away from wool from live cut lambs (mulesed wool) and call for a more ethical wool industry

13.5.2025

The present 'Brand Letter of Intent' is another strong signal to the Australian wool industry and global wool supply chains, that live lamb cutting (also know as mulesing) must become a thing of the past. Brands who sign the letter do not want wool from lamb cutting and they are either already certified lamb cutting-free or intend to be by 2030.

The letter directly calls on the Australian wool industry to enable that shift away from any type of lamb cutting (mulesing). The growing anti live lamb cutting movement demonstrates the demand for wool free from lamb cutting exists and may increase in the coming years. In the interests of both the animals, and the Australian wool industry it’s time to make a plan to transition away from lamb cutting.

100+ Progressive Brands

support an end of live lamb cutting (mulesing) by signing the 'Brand Letter of Intent'

ACLER

ACLIMA

Active Brands

adidas

Aje

alchemist

Aldi Nord

ALDI SÜD

America Today

Anna Field 

& other stories

ARKET

ARMEDANGELS 

Åsnes

ba&sh

Barbour

Bergans

Bershka

Bestseller

Bula

BRAX

Breuninger Brands

CALIDA

C&A

camel active 

CARITAS Shop

CHEAP MONDAY

Closed

COS

Dangerfield

Dæhlie

DiKa

Esprit 

ETP

Even&Odd 

Everlane

Friboo 

GLOW

Gorman

H&M Group 

Hess Natur

HUGO BOSS

Icebreaker  

Inditex

Jack Wolfskin

Johaug

JOSLIN

Junona

Kari Traa

Kathmandu 

Kings Of Indigo

Lilleman

LÖFFLER

MANGO

MAMMUT

Marc Cain

Marc O'Polo 

Marks & Spencer  

Massimo Dutti

Merz b. Schwanen

Mini Rodini  

MISSEGLE

MISSGUIDED 

MONKI

MTM

MUNTAGNARD

MUSTANG

Nanka Creative

NEXT

NILE

NKD

Noyoco

The North Face   

Thought Clothing

ODLO

ORTOVOX 

Otto Group Brands

Oysho

Peek & Cloppenburg Düsseldorf Brands

patagonia

People Tree

Pier One 

Pilago

Primark 

PROFUOMO

Pull & Bear

PUMA

Reformation

Rhea

River Island

SALEWA

Shushulka

Sissy-Boy

Smartwool  

SCROC

SPELL

s.Oliver

Stradivarius

Sweet Protection

Tchibo Brands 

The Wool Company

Tom Tailor

TWOTHIRDS

VF Corporation

Vossatassar

Waschbär

 WE 

WEEKDAY

Wolf & Badger

Yan Tan

YAYA

you look perfect

Yourturn 

Zalando Brands

Zara

Zara Home

ZIGN 

Ziener

How to get involved as a brand?

Download the attached 'Brand Letter of Intent' and support the cause!

By signing it yourself (or the CEO/CSR Manager/Sustainability officer in your company) you are showing the Australian wool industry and your supply chain that:

  • your company already sources certified wool free from lamb cutting (mulesing) or
  • that your company intends to source only verified wool free from lamb cutting by 2030
Brand Letter of Intent

Brand Letter of Intent

Click, download, and sign!

If you want to be part of the progressive anti live lamb cutting movement send your signed letter to textiles@four-paws.org and amplify the united voice against lamb cutting.

In case you have any questions regarding this initiative, please feel free to contact us.

What brands have to say

"At ba&sh, animal welfare is close to our hearts. We have zero tolerance for mulesing and strictly ban this practice in our supply chains. We aim to achieve 100% certified wool to the most robust animal welfare standards by 2025 date. At ba&sh, we are committed to safeguard the welfare of animals within our wool supply chains, and will continue to engage with FOUR PAWS to seek opportunities for further welfare advancements." 

Julie Hamadouche, Sustainability Manager at ba&sh (France)

Flock of sheep

Study shows switching to non-mulesed sheep is a success


Wool producers see both financial gain and improved sheep welfare when moving towards a live lamb cutting free future in Australia

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