Together we can move the fashion industry to make animal protection a priority, by shining a spotlight on fashion brands taking steps towards an animal-friendly fashion future. The Wear It Kind Directory assesses brands' efforts in addressing live lamb cutting, also known as mulesing, fur use, the live plucking of geese and ducks, and reducing use of animal-derived materials. Utilise this directory to support proactive brands, and to know who to reach out to for further action.
Click on a Brand to Learn More About Their Commitments to the Four Key Issues
Brands have been assessed and rated for their commitment on the four key issues. Under each indicator is the range of criteria that we believe represents the corresponding level of progress on these issues.
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Abercrombie & Fitch
About You
Aclima
adidas
Aerie
AFound
Ahlens
alchemist
Aldi Nord
Aldi Süd
allbirds
ALLSAINTS
Alma & Lovis
ALTRA
AMERICA TODAY
Amour Vert
ANN TAYLOR
Anna Field
Another Tomorrow
Arc'teryx
ARKET
ARMEDANGELS
ASICS
ASKET
ASOS
ATHLETA
Atmos & Here
Balenciaga
BANANA REPUBLIC
Barts
Baum und Pferdgarten
Beaumont Organic
Beggxco
Bershka
BESTSELLER
BIG W
BLEND
BLUEY MERINO
BNSM
BODEN
BON'A PARTE
Bonprix
BRANDS
BRAX
Breuninger
BURBERRY
C&A
Calida
Calvin Klein
camel active
Canada Goose
Celtic & Co.
Chloé
Citizen Wolf
CLOSED
Columbia
Comma
Companys
CONVERSE
COS
COUNTRY ROAD
COYUCHI
Culture
Dafiti
DAVID JONES
Decathlon
Desigual