Woman with a fox - symbolic image for the Wear it Kind brand directory

The Wear It Kind Directory


See how your favourite brands rate regarding four key animal welfare issues

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Together we can move the fashion industry to make animal protection a priority, by shining a spotlight on fashion brands taking steps towards an animal-friendly fashion future. The Wear It Kind Directory assesses brands' efforts in addressing live lamb cutting, also known as mulesing, fur use, the live plucking of geese and ducks, and reducing use of animal-derived materials. Utilise this directory to support proactive brands, and to know who to reach out to for further action.

Click on a Brand to Learn More About Their Commitments to the Four Key Issues 

Brands have been assessed and rated for their commitment on the four key issues. Under each indicator is the range of criteria that we believe represents the corresponding level of progress on these issues.

& Other Stories

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Abercrombie & Fitch

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About You

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Aclima

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adidas

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Aerie

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AFound

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Ahlens

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alchemist

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Aldi Nord

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Aldi Süd

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allbirds

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ALLSAINTS

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Alma & Lovis

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ALTRA

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AMERICA TODAY

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Amour Vert

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ANN TAYLOR

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Anna Field

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Another Tomorrow

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Arc'teryx

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ARKET

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ARMEDANGELS

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ASICS

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ASKET

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ASOS

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ATHLETA

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Atmos & Here

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Balenciaga

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BANANA REPUBLIC

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Barts

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Baum und Pferdgarten

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Beaumont Organic

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Beggxco

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Bershka

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BESTSELLER

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BIG W

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BLEND

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BLUEY MERINO

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BNSM

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BODEN

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BON'A PARTE

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Bonprix

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BRANDS

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BRAX

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Breuninger

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BURBERRY

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C&A

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Calida

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Calvin Klein

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camel active

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Canada Goose

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Celtic & Co.

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Chloé

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Citizen Wolf

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CLOSED

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Columbia

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Comma

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Companys

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CONVERSE

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COS

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COUNTRY ROAD

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COYUCHI

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Culture

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Dafiti

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DAVID JONES

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Decathlon

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Desigual