Report on the Puppy Trade

Report your experience with the puppy trade in Europe

Have you encountered suspicious puppy sales or believe you may have unknowingly acquired a puppy through illegal or unethical means within Europe? We want to hear from you.Your experience can help us better understand the scale and nature of the illegal and unethical puppy trade across Europe. By sharing your story, you’ll be contributing to advocacy efforts aimed at improving animal welfare laws and holding platforms accountable for enabling the trade.

What is the purpose of this form?

This form is designed to help us gather information about the puppy trade in Europe to:

Identify trends in illegal and unethical puppy sales across the continent.
Understand which platforms are being used to advertise puppies.
Assess whether platforms like Meta are responding to user reports.
Support awareness campaigns and advocacy for stronger regulation.

We do not investigate individual sellers or traders for criminal activity.

If you wish to report a specific person or business involved in illegal activity, we encourage you to contact your local authorities directly.

Before you begin

We really appreciate you taking the time to share your experience. To help us protect everyone’s privacy, please try to minimise personal details about other people in your report – for example, photos or videos where others can be identified – unless this is essential to your report.

If you are reporting experiences online, feel free to include screenshots or links to public ads, posts or profiles, but please avoid including private messages, chats, groups or posts as these can raise privacy concerns.

We anonymise third party personal data we receive unless there is a lawful reason for us to keep it.

Your experience

How are you involved?

Country where sale or observation occurred

Date of incident or observation:

Have you reported this to local authorities?

Where did you buy your puppy, or witness something?

What platform was the online ad or post on?

What was the date of the online ad or post?

Please provide a brief description of the content of the online ad or post and your concerns.

Did you report the ad or post to the platform?

Please provide the date you reported the ad or post to the platform

Did the platform remove the reported content?

Tell us what happened

About the puppy

Price of the dog

Breed of the dog

Other breeds offered (if known):

Country of origin (from Pet Passport or vaccination certificate):

Health condition of puppy:

Optional attachments

Evidence is critical for our work. Please provide any relevant documents, such as:

Pet Passport or vaccination certificate
Screenshots of public posts/ads
Screenshots of online platform responses
Photos or videos

Please try not to include personal data of third parties, such as names or faces, unless strictly necessary.

Accepted formats: JPG, PNG, PDF (max 2 MB)

Intellectual property consent

Can we use your report to raise awareness?

We’d love your permission to use content from your report — or parts of it (excluding any personal data) — in our public facing materials. This could include social media, email updates, billboards, or other awareness campaigns.

I give permission for my report (excluding personal data) to be used in public-facing materials as described above.

Your details

Please provide your name and contact email so we can verify your report, follow up with you if needed, and ensure lawful use of any content you submit.

Your personal data will not be disclosed publicly or shared with authorities without your explicit consent, which we will contact you to obtain if and where relevant.

Thank You

Your contribution helps us build a stronger case for change. Together, we can raise awareness and advocate for better protection for puppies across Europe.

For further information on how we process your personal data, please see our Privacy Notice.