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Great success: Prada becomes fur-free

22.5.2019

Prada Group joins the Fur Free Retailer program 

Our campaign, launched together with the Fur Free Alliance (FFA) in autumn 2018, has had an enormous impact. The entire Prada Group with the brands Prada, Miu Miu, Church's and Car Shoe will no longer use real fur for the summer collection 2020.

The worldwide protests and actions of animal lovers have led to direct talks between the FFA and the luxury label - with a positive outcome. We congratulate the fashion house on this sustainable decision and thank all supporters.