The Truth about Fur

the truth about fur

Even a fur trim comes from extreme cruelty to animals


Whether a fur pom-pom, fur collar or fur trimming on jackets and scarves, each tiniest piece of trim is directly connected to cruelty to animals. No matter how much fur is used, from an animal welfare perspective , real fur is never 'ethically correct'. The fur industry has been serving us this and many other lies for years in order to rehabilitate the use of fur. In fact, in the past years up to 100 million animals died annually to be turned into fashion items. 

Due to a reduced demand, legal restrictions in more and more EU Member States and devastating COVID-19 outbreaks on mink farms, global production numbers are declining. Ninety-five percent of furs traded worldwide originate from fur farms mainly in China and Europe where mink, racoon dogs, foxes and other animals are kept in tiny wire cages. In these cages the animals are unable to act out natural behaviour and have species-typical experiences like swimming or digging. This monotonous life leads to permanent stress, severe behavioural disorders, self-mutilation and cannibalism. After a few months, the young animals on fur farms are killed in the so-called 'fur harvest'. They suffer an agonising death by gassing or electrocution.

No legal protection for fur animals 

In the EU there are no directives or detailed regulations on keeping fur-bearing animals. In 1999, the Council of Europe adopted a recommendation on fur farming. However, it is totally inadequate from the perspective of animal welfare because it continues to permit the confinement of fur animals in tiny cages. Wire-mesh floors and a lack of areas for climbing, digging and bathing are tolerated. Many EU states have no additional regulations on fur farming. Fortunately, more and more countries choose to protect fur animals through stricter national legislation or by completely banning fur farms. But on a global level, most fur animals are either insufficiently protected or not protected at all. China, by far the world’s principal producer of fur, also has no enforceable law that would protect animals on fur farms.

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Real fur
Real fur
Real fur

Why industry-owned certificates fail to stop the suffering of animals on fur farms

The latest certification scheme WelFur is an attempt of the European fur industry to hide animal suffering. In truth it’s a programme without any credibility. Not only does it rely on the common housing systems in tiny wire cages, which have shown to cause serious welfare issues for animals, but WelFur is also closely associated with the very fur industry it purports to monitor. The report 'Certified Cruel' by the Fur Free Alliance (a coalition of more than 50 leading animal and environmental protection organisations worldwide) reveals that WelFur criteria do not ensure that animals on fur farms can satisfy their species-specific needs.



Read the SUMMARY of the report here:

Please find the FULL REPORT here.

Trapping of wild animals

Trapping, too, is extremely brutal. In North America especially, coyotes, foxes and red lynx are caught using spring traps, snares and body-gripping traps. However, whatever animal first activates a trigger is trapped. Hence, trapping injures or kills countless dogs, cats, deer, and other animals. Trapped animals  are often not killed immediately and may be left in agony for days.

Fur products are always based on animal suffering. Luckily, an increasing number of fashion chains go fur-free.

our demands... 

  • Fashion companies stop selling of fur products!
  • Statutory bans on fur farming, as well as an associated import and trade ban on fur and fur products!
  • Until a sales ban on fur is achieved: clear labelling of fur products regarding species, production method and origin so consumers can choose to object to animal cruelty in their clothing.


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