#WearItKind - Our Campaign for Animal-friendly Fashion
Our Vision: A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion.
Together, we can drive an animal-friendly fashion future. Read more about our campaign: www.wearitkind.org
Only buy certified down
from ducks and geese who haven’t suffered live plucking or force feeding.
Say NO to fur from any animal
Animals should not have to die for a fur coat.
Only buy certified mulesed-free
to tell the wool industry and brands to take responsibility for animal welfare.
Choose sustainable fashion
by considering only long-lasting and pre-loved items.
Painful mutilations – the bloody business of sheep wool productionMore
The Story of your Wool Pullover
Sign to protect lambs from mulesing
survey proves Progress towards a non-mulesed future
Better sheep welfare in AustraliaMore
Suffering for Luxury Mohair
How angora goats are cruelly farmed for their soft hairMore
The Cruel Reality Behind Angora Wool
How angora rabbits suffer horrendously for luxury fashion More
Fur or Fake
How do you tell the difference?More
'WelFur' - Certified Cruel
Why WelFur fails to stop the suffering of animals on fur farmsFull Report
Fur Free Retailer
There's plenty of fur-free fashion – the Fur Free Retailer tells you whereMore
The Truth About Fur
Even a fur trim is total cruelty to animals More
Will Europe become fur-free?
FOUR PAWS advocates a fur-free Europe More
Live Feather Plucking
Live feather plucking harms animalsMore
10 Facts about Geese
Did you know that geese are good "guard dogs"?More
10 Facts about Ducks
Did you know that all ducks have highly waterproof feathers?More