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Animals abused for Fashion

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. 
But it doesn’t have to be this way!

Textiles made from animal suffering

WOOL

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Fur

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Down

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Wear it Kind Campaign

#Wear it Kind - our campaign in Australia


Our Vision: A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion. 

Together, we can drive an animal-friendly fashion future. Read more about our campaign: 
www.wearitkind.org

Your choice makes a difference

Every conscious choice can make a difference!

Shopping guide for winter wear

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If you are considering buying animal-based fashion:

  • Only buy certified down 

    from ducks and geese who haven’t suffered live plucking or force feeding.

  • Say NO to fur from any animal

     Animals should not have to die for a fur coat. 

  • Only buy  certified mulesed-free 

    to tell the wool industry and brands to take responsibility for animal welfare.

  • Choose sustainable fashion 

    by considering only long-lasting and pre-loved items.

WOOL Industry

Painful mutilations – the bloody business of sheep wool production

Wool

Painful mutilations – the bloody business of sheep wool production

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Lamb in the wool industry

The Story of your Wool Pullover

#woolwithabutt

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Lamb in the wool industry

Sign to protect lambs from mulesing

#woolwithabutt

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fur Industry

The breeding of fur animals as well as trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary

Fur or Fake

How do you tell the difference?

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'WelFur' -  Certified Cruel

Why WelFur fails to stop the suffering of animals on fur farms

Full Report

Fur Free Retailer

There's plenty of fur-free fashion – the Fur Free Retailer tells you where

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The Truth About Fur

Even a fur trim is total cruelty to animals

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Will Europe become fur-free?

FOUR PAWS advocates a fur-free Europe

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Down Industry

Geese and ducks welfare is severely compromised as they are tormented in cruel practices hidden in the production of down

Geese

Live Feather Plucking

Live feather plucking harms animals

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10 Facts about Geese

Did you know that geese are good "guard dogs"?

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10 Facts about Ducks

Did you know that all ducks have highly waterproof feathers?

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suffering for fashion

The animals behind the products