Global Fashion Brands Demand EU-Wide Fur Ban

Written Statement to the European Commission


Vienna, 30 March 2023 –Thirty-eight major apparel brands, including Hugo Boss, OVS and Marc Cain, have written to the European Commission to support the European Citizens’ Initiative (ECI) Fur Free Europe which highlights the need for an EU-wide ban on fur farming and a ban on the import of farmed fur products into the European market.

The joint letter, written to Commissioner for Health and Food Safety, Stella Kyriakides and Commissioner for Agriculture, Janusz Wojciechowski, also sets out and supports the need to push through legislative measures to ban the trade and move to “alternative materials to animal fur using technological innovations in textile materials.”

It also highlights that reforms would “bring immense added value to achieve both the ethical and sustainability goals targeted by ourselves and intergovernmental organisations.”

Last month The Fur Free Europe ECI closed and garnered over 1.7m signatories from EU citizens. These signatures will now be validated and after this process the European Commission will then have to formulate and deliver a response that will address citizens’ demands for a Fur Free Europe.

“Over the past years there has been a tidal wave of support from iconic fashion brands from across the world ending their association of selling fur alongside calling for the banning of fur, furthering animal welfare and taking up sustainable practices. Brands that are continuing to support anti-welfare customs are now in the minority and on the wrong side of history, with now an estimated 69% of the most renowned luxury brands having already moved beyond fur by adopting fur-free policies.

The overwhelming majority of the public support an end of fur farming and the overwhelming evidence that this is an inhumane and cruel practice is all there for the European Commission to see and there is an upward trend in the fashion industry where we are seeing manufactures and consumers say enough is enough.”

Thomas Pietsch, FOUR PAWS Head of Wild Animals in Entertainment and Textiles


This adds to a growing list of brands who have committed to banning animal fur from their collections including Italian brands Dolce&Gabbana, Armani, Gucci, Prada, Moncler and global leader in online luxury fashion Yoox Net-a-Porter.

The ECI Fur Free Europe was officially registered by the European Commission on 16/03/2022 and ran from 18/05/2022 until 01/03/2023. The ECI was submitted by a group of citizens from 7 EU Member States. It aims to achieve an EU-wide ban on the keeping and killing of animals for the sole or main purpose of fur production, as well as placing farmed animal fur, and products containing such fur, on the EU market.

The European Union is one of the main regions for fur production globally. Every year millions of animals (mainly mink, foxes and raccoon dogs) are legally confined in small wire mesh cages and killed to produce unnecessary, easily replaceable fur articles. The mission is to end this cruel practice by introducing an EU-wide prohibition of fur farming.

Letter of Global Fashion Brands to the European Commission

Letter of Global Fashion Brands to the European Commission

Read the full letter here

Raccoon dog in a cage at a fur farm

For a Fur Free Future

Find out more

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FOUR PAWS is the global animal welfare organisation for animals under direct human influence, which reveals suffering, rescues animals in need and protects them. Founded in 1988 in Vienna by Heli Dungler and friends, the organisation advocates for a world where humans treat animals with respect, empathy and understanding. The sustainable campaigns and projects of FOUR PAWS focus on companion animals including stray dogs and cats, farm animals and wild animals – such as bears, big cats and orangutans – kept in inappropriate conditions as well as in disaster and conflict zones. With offices in Australia, Austria, Belgium, Bulgaria, France, Germany, Kosovo, the Netherlands, Switzerland, South Africa, Thailand, Ukraine, the UK, the USA and Vietnam as well as sanctuaries for rescued animals in eleven countries, FOUR PAWS provides rapid help and long-term solutions. www.four-paws.org

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