What FOUR PAWS is asking:
FOUR PAWS is asking companies to take responsibility for their impact on the planet and play a positive rather than destructive role. Companies are beginning to do this by diversifying the food they offer, reducing the quantities of meat and increasing plant-based food and innovative products. But for companies to have a truly positive impact, such steps need to happen at a much bigger scale.
We expect action and progress from industry players within the following categories:
- diversifying their product range,
- implementing marketing strategies that encourage increased consumption of plant-based and innovative foods,
- setting long-term strategies
- and setting concrete commitments towards reducing meat as part of their Corporate Social Responsibility.
By assessing the level of effort of industry players compared to their competitors, we would show companies where they stand and encourage them to reassess their policies.
With meat production contributing to the climate and farmed animal crisis, industries hold a powerful key to deciding the fate of millions of farm animals and the planet.