Animals abused for Fashion

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. 
But it doesn’t have to be this way!

Textiles made from animal suffering

Wear it Kind Campaign

#WearItKind - Our Campaign for Animal-friendly Fashion

Our Vision: A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion. 

Together, we can drive an animal-friendly fashion future. Read more here #WearItWear.

Your choice makes a difference

Every conscious choice can make a difference!

Shopping guide for winter wear


If you are considering buying animal-based fashion:

WOOL Industry

Painful mutilations – the bloody business of sheep wool production

Sheep for wool production

Sheep Wool

Painful mutilations – the bloody business of sheep wool production

Animal Charity

Suffering for Luxury Mohair

How angora goats are cruelly farmed for their soft hair


The Cruel Reality behind Angora Wool

How angora rabbits suffer horrendously for luxury fashion  


The Cost to Goats behind your Cashmere Sweater

Suffering for the luxury of cashmere  


fur Industry

The breeding of fur animals or trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary

Raccoon dog in a cage at a fur farm

Activities & Achievements

#FurFreeEurope – what has happened so far

Fox in a cage at a fur farm

It's Time to Close Fur Farms for Good!

The EU must listen to our voices

The Truth about Fur

The Truth About Fur

Even a fur trim comes from extreme cruelty to animals

Real fur

Fur or Fake

Four ways to tell the difference

Fur farm

COVID-19 in Fur Farms

The EU must act immediately to avert danger to humans and animals

Mink Farm

Prevent the Next Pandemic

Call on global leaders to ban fur farming and other cruel practices

sign now

'WelFur' - Certified Cruel

Why WelFur fails to stop the suffering of animals on fur farms

Full Report
Fox rescued from fur farm

Fur Free Retailer

There's plenty of fur-free fashion – the Fur Free Retailer program tells you where

Raccoon dog in Finland

Fur Bans

FOUR PAWS advocates for an end of fur farming

Rescued fox

Glimmer of Hope for Fur Animals

More and more fashion brands have pledged to ban real fur 


Animals used for fur

Fatal beauty: mink, fox and the raccoon dog are typical animals who suffer for their looks


Down Industry

Geese and ducks welfare is severely compromised as they are tormented in cruel practices hidden in the production of down


Live Feather Plucking

Live feather plucking harms animals


10 Facts about Geese

Did you know that geese are good "guard dogs"?


10 Facts About Ducks

Did you know that all ducks have highly waterproof feathers?


suffering for fashion

The animals behind the products