Animals Abused for Fashion

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices.
But it doesn’t have to be this way!

Wool

Fur

Down

Only buy certified down

from ducks and geese who haven’t suffered live plucking or force feeding.

Say NO to fur from any animal

Animals should not have to die for a fur coat.

Only buy certified mulesed-free

to tell the wool industry and brands to take responsibility for animal welfare.

Choose sustainable fashion

by considering only long-lasting and pre-loved items.

Sheep for wool production within many sheep looking ahead

Sheep Wool

Painful mutilations – the bloody business of sheep wool production

The Story of your Wool Pullover

#woolwithabutt

Sign to Protect Lambs From Mulesing

#woolwithabutt

Survey Proves Progress Towards a Non-Mulesed Future

Better sheep welfare in Australia

Mohair

Curly-haired Angora goats endure repeated exposure to distressing shearing practices and painful mutilations for fashion products

Angora

Millions of Angora rabbits endure a lifetime of suffering so that their soft hair can be used for fashion products

Cashmere

Cashmere goats are subjected to inhumane practices and harsh conditions so that their wool can be used for luxury clothing

Alpaca Wool

Distress and fear during the shearing of Alpacas for their fine hair

Raccoon dog inside a tiny dark cage at a fur farm

Woolrich: Still Ignoring Animal Cruelty

The last big outdoor brand to sell fur from raccoon dogs and other species – Will Woolrich’s Arctic Parkas soon be without animal fur?

Fur Farming – A Failing Industry

New data shows fur industry loses economic relevance

Max Mara Embraces Fur Free Future

Global campaign against Italian fashion house Max Mara leads to company announcing a fur-free policy for all current and future collections

Activities & Achievements

#FurFreeEurope – what has happened so far

It's Time to Close Fur Farms for Good!

The EU must listen to our voices – more than 1.5 million ask for a Fur Free Europe

The Truth About Fur

Even a fur trim comes from extreme cruelty to animals

Fur or Faux

Four ways to tell the difference

COVID-19 in Fur Farms

The EU must act immediately to avert danger to humans and animals

New Scientific Report on Fur Farming

Animal welfare needs cannot be met

Full Report

Fur Free Retailer

There's plenty of fur-free fashion – the Fur Free Retailer program tells you where

Fur Bans

FOUR PAWS advocates for an end of fur farming

Glimmer of Hope for Fur Animals

More and more fashion brands have pledged to ban real fur

Animals Used for Fur

Fatal beauty: mink, fox and the raccoon dog are typical animals who suffer for their looks

Down

Every year, billions of ducks and millions of geese endure repeated cruel treatment and poor living conditions to supply down feathers to the fashion and textile industries

White duck scratching itself outside on a green field

10 Facts about Geese

Did you know that geese are good 'guard dogs'?

10 Facts About Ducks

Did you know that all ducks have highly waterproof feathers?

Sheep

Goose & Duck

'Fur Animals'

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#WearItKind - Our Campaign for Animal-friendly Fashion

Our Vision: A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion. Together, we can drive an animal-friendly fashion future. Read more here #WearItWear.

Painful mutilations – the bloody business of sheep wool production

#woolwithabutt

#woolwithabutt

Better sheep welfare in Australia

Curly-haired Angora goats endure repeated exposure to distressing shearing practices and painful mutilations for fashion products

Millions of Angora rabbits endure a lifetime of suffering so that their soft hair can be used for fashion products

Cashmere goats are subjected to inhumane practices and harsh conditions so that their wool can be used for luxury clothing

Distress and fear during the shearing of Alpacas for their fine hair

The last big outdoor brand to sell fur from raccoon dogs and other species – Will Woolrich’s Arctic Parkas soon be without animal fur?

New data shows fur industry loses economic relevance

Global campaign against Italian fashion house Max Mara leads to company announcing a fur-free policy for all current and future collections

#FurFreeEurope – what has happened so far

The EU must listen to our voices – more than 1.5 million ask for a Fur Free Europe

Even a fur trim comes from extreme cruelty to animals

Four ways to tell the difference

The EU must act immediately to avert danger to humans and animals

Animal welfare needs cannot be met

There's plenty of fur-free fashion – the Fur Free Retailer program tells you where

FOUR PAWS advocates for an end of fur farming

More and more fashion brands have pledged to ban real fur

Fatal beauty: mink, fox and the raccoon dog are typical animals who suffer for their looks

Every year, billions of ducks and millions of geese endure repeated cruel treatment and poor living conditions to supply down feathers to the fashion and textile industries

Did you know that geese are good 'guard dogs'?

Did you know that all ducks have highly waterproof feathers?

Search

Our Vision: A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion.

Together, we can drive an animal-friendly fashion future. Read more here #WearItWear.